Analiza aktywności aktorów politycznych i mediów tradycyjnych w mediach społecznościowych w trakcie kampanii prezydenckiej 2015 w Polsce – studium przypadku
Analysis of political actors and traditional media’s activity in social media during presidential election 2015 in Poland – case study

Author(s): Bartłomiej Łódzki
Subject(s): Politics / Political Sciences
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: presidential campaign; candidates; traditional media; media studies; big data;Facebook;
Summary/Abstract: The presidential campaign of 2015 in Poland stood out from previous ones its course and accompanying emotions. One of the reasons has been significant activity of political actors in the social media and the active involvement of their readers. The presence in the web network has been one of the components of effectiveness’ the election competition. The aim of the article is to present the research results of activity the candidates and selected traditional media on Facebook. Reactions of readers have been also analyzed by the author. The usage of the internet analytical tools allows to do media research in the big data’s sphere and observe the users behavior of social media in macro scale.

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