Technika świadectwa w reklamie wyborczej w trakcie parlamentarnej kampanii wyborczej 2015 roku na Lubelszczyźnie
Celebrated Party Members’ Endorsement technique in the election advertising during the parliamentary election campaign in Lublin Region in 2015

Author(s): Agnieszka Łukasik-Turecka
Subject(s): Politics / Political Sciences
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The objective of the present article is to show whether and to what extent the election committees registered in the constituency no. 6 used the Celebrated Party Members’ Endorsement technique during the parliamentary election campaign in 2015. The research material was free election broadcasts aired on Radio Lublin S.A. during the election campaign in question, and the visual advertisements presented in the form of billboards and banners as well as placed on the candidates’ official websites. The method applied was the content analysis and comparative analysis. The article defines the presented technique and shows which election committees used it. The paper also presents the research results concerning persons who endorsed support for the candidates. The results were shown in the context of other surveys conducted earlier among individual electorates, in which those polled took a position on the impact of endorsement of the candidates by other, better-known party members on the voting decisions of those surveyed.

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