Słowo i emocje. MediaEgo w MediaPolis „Literacki” kontekst wyborów politycznych 2015 roku
Word and emotions. MediaEgos in the MediaPolis The literary context of the 2015 political elections

Author(s): Agnieszka Walecka-Rynduch
Subject(s): Politics / Political Sciences
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: MediaPolis; MediaEgo; literature; scripted documentary; voyeurism
Summary/Abstract: The author outlines in her study linguistic, communication and marketing frameworks of images built by and for new politicians who formerly were unknown to the general public, and following the 2015 elections have occupied major positions in state administration. These politicians, termed by the author MediaEgos, play very important political and social roles in the MediaPolis space (a space that combines the worlds of politics and popular culture). Their appearance on the political scene is accompanied by the application of new tools (developed in the 21st century, but well known already in the 20th century) designed to support their image-building. The tools include fictionalized stories, similar in their structure to TV scripted documentaries, that build a positive image of the MediaEgo by satisfying voyeuristic needs of the audience, and using to this purpose propaganda language and emotions.

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