The New Diaspora’ And Interactive Media Campaigns: The Case Of Romanians Migrating To The Uk After Brexit
The New Diaspora’ And Interactive Media Campaigns: The Case Of Romanians Migrating To The Uk After Brexit

Author(s): Bianca-Florentina Cheregi
Subject(s): Media studies, Migration Studies, Asylum, Refugees, Migration as Policy-fields
Published by: Transnational Press London
Keywords: The new diaspora; migration; interactive media campaigns; Brexit; multimodality;
Summary/Abstract: This chapter focuses on discourses and counter-discourses in the specific context of Romanians migrating to the United Kingdom. The analysis reveals the role of Romanian and British journalists in the problematization of migration, taking into account two different contexts: the freedom of movement for Romanian and Bulgarian citizens to work inside the United Kingdom, starting with January 1, 2014 and the British referendum in June 23, 2016. In doing so, the corpus covers five interactive mass-media campaigns on Romanian migration - Don’t Come to Britain! (The Guardian, January 2013), Why Don’t You Come Over? (Gândul, January 2013), Let’s Change the Story! (Gândul, January 2014), The Truth about Romanians Migrating to the UK (Adevărul, March 2014) and Romanians Adopt Remainians (Gândul, June 2016) and 100 news articles around the campaigns. Methodologically, the analysis is based on qualitative research methods, combining multimodal analysis (Iedema, 2003; Kress & van Leeuwen, 2006) with critical discourse analysis (Van Dijk, 1993; van Leeuwen, 2008) and dispositif analysis (Charaudeau, 2005; Lochard, 2005, 2006; Soulages, 2007). Generally, the analysis proves that Romanian journalists have overcome their role as professionals (they no longer adopt a traditional role), by involving the citizens in the public debate on migration, and, more extensively, on the country image problem.

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