Brentix: An industry challenge in a globalised world Cover Image

Brentix: An industry challenge in a globalised world
Brentix: An industry challenge in a globalised world

Author(s): Katarzyna Mroczek-Dąbrowska
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising, Globalization
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: internationalisation of companies;Brentix company;foreign market entry;industry life cycle;globalisation;
Summary/Abstract: The author presents the internationalization process of the Brentix company.

  • Page Range: 119-135
  • Page Count: 17
  • Publication Year: 2020
  • Language: English
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