Reincarnations of the Word: Media, Genres, Practices
Reincarnations of the Word: Media, Genres, Practices

Author(s): Agnieszka Karpowicz
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: media;speech genres;multimedia genres;practices;performance;text and hypertext
Summary/Abstract: The text presents the project of study of the multimedia, contemporary verbal environment. It proposes the use of the category of speech genres (Bakhtin). Focusing on the secondary genres (genres of verbal creativity) it justifies the argument that “The word is not dead. It is merely changing its skin” (Dick Higgins), and therefore in the living verbal environment we deal with changing, heterogeneous media of verbal expression that determine, in part, the modes of functioning of particular genres and how they should be described. This paper presents performance, text and hypertext as basic means of functioning of the verbal forms in contemporary culture; means which demand adequate categories of description and research tools in order to avoid textualization of multimedia genres and not to treat them as literature.

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