Маркетингови стратегии на външните пазари
Marketing Strategies for the Foreign Markets

Author(s): Nadya Ivanova Marinova
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration, Human Resources in Economy
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Marketing; Market Share; Profit; Strategy; Foreign Market
Summary/Abstract: Marketing strategy is the basis for activities in specific market conditions. In international activities distinguish the following basic marketing strategies: a strategy for winning or expanding market share; innovation strategy; Strategy for differentiating the output; strategy of waiting; strategy to reduce production costs; strategy for individualization of users. The release of one entity level international marketing it is to choose the best – best organization in its international activities. It can be at – least three basic forms -export, joint venture and direct property.

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