Strategic Map - Planning Instrument for the Successful Implementation of the Transformation Strategy in the Accepted Meaning of the Scorecard Balance Concept
Strategic Map - Planning Instrument for the Successful Implementation of the Transformation Strategy in the Accepted Meaning of the Scorecard Balance Concept

Author(s): Radu-Mihai Oanta, Gheorghe Marcu, Ghiţă BÂRSAN, Toma Pleşanu
Subject(s): Security and defense, Military policy
Published by: Centrul tehnic-editorial al armatei
Keywords: Balanced Scorecard; strategic map; aligning efforts; organisation; national defence;
Summary/Abstract: The Balanced Scorecard (BSC) concept is defined and used in managerial practice asa measurement system, as well as a strategic planning and management system, beingimplemented in business or industrial organisations, in the government system, or in non-profitorganisations.In order to align the individual and collective efforts, respectively to create an effectiveinternal communication channel, the Balanced Scorecard concept provides an instrument witha strong visual and motivational impact – the strategic map.The strategic map creates the overall picture of the organisation, the objectives and theimplementation way for strategy, enables the employees to be aware of their own effort thatcontributes to the success of the implementation of the strategy and realises the frameworkof their own and institutional self-evaluation regarding the effectiveness of the actions taken.In this article, we will address the essential elements of a strategic map, the way of definingand selecting them, the relationship and interdependence of the elements and we willrecommend a strategic map starting from the vision, mission and transformation strategyexisting in the military structures of the operational level.

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