Приложение на етичните правила в ПР и рекламата в европейски страни
Application of Ethical Rules in PR and Advertising in EU Countries

Author(s): Alexander Hristov
Subject(s): Social Sciences, Economy, Media studies, Communication studies, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Ethical Rules; Self-Regulation; Regulation; Advertising; PR
Summary/Abstract: The article puts an emphasis to the implementation of the ethical principles in the advertising and PR, which is the current trends in the development and how the self-regulation activities are being implemented in the EU countries. An analysis of the good practices in the field is presented – it can be useful for basis for recommendations for the development of this field. This analysis also includes whether in the countries a compliance handling body exist, as well as the implementation of two interesting self-regulation practices – copy advice and pre-clearance.

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