Начини на финансиране на дигиталните медии: предизвикателства и перспективи
Ways of Financing Digital Media: Challenges and Perspectives

Author(s): Georgi Minev
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: media; financing; digital era; digital disruption; paid content; media convergence
Summary/Abstract: The media world faces in today's digital era many challenges and maybe the biggest one of them is how to find success way of financing. For many businesses, this could sound an easy thing, but not for the publishers. The old ways for monetizing the media content are dead and the new ones are not already established. So, the success of media outlets in the future will be not only to be good at creating and distributing content but also at monetizing them. That's why this paper researches the most popular models of financing media business.

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