Пазарна конкурентоспособност и иновационни стратегии в туризма
Market Competitiveness and Innovation Strategies in Tourism

Author(s): Bratoi Koprinarov
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Competitiveness; Innovations in Tourism; Consumer Innovations
Summary/Abstract: Innovations in the fast-growing tourism industry are emerging as a key factor for increasing the competitiveness through the adaptation of the tourism enterprises to changes in customers’ preferences and expectations towards different types of tourist trips. In this context, the report analyzes the trends and development of innovation processes, as well as the possibilities for applying modern innovation models in the tourism practice.

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