СТОПАНСКИ СЧЕТОВОДЕН АНАЛИЗ НА ПРЕДПРИЯТИЕТО В УСЛОВИЯ НА КОНКУРЕНЦИЯ И ДИГИТАЛНА ТРАНСФОРМАЦИЯ
ACCOUNTING BUSINESS ANALYSIS OF THE COMPANY IN THE CONDITIONS OF COMPETITION AND DIGITAL TRANSFORMATION

Author(s): Marko Liubomirov Timchev
Subject(s): Economy, Business Economy / Management, Accounting - Business Administration
Published by: Икономически университет - Варна
Keywords: analysis; digitalization; accounting; balanced system; indicators; integrated reporting
Summary/Abstract: The article proposes models for improving the scientometry, methodology and organization of accounting business analysis of the company. Methodological problems of information capacity, individual dynamics and models for the analysis of the key indicators characterizing the activity, financial stability and competitiveness of the enterprise are investigated. A concentric model “Accounting Business Analysis in a Balanced Scorecard” with market positioning, Z-Score analysis and competitiveness analysis are presented. This article explores the problems of providing accounting business analysis information in a balanced scorecard through accounting and integrated reporting systems in the conditions of competition and digital transformation.

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