ДИНАМИЧНО ПАКЕТИРАНЕ В ТУРИЗМА – ПРЕДИЗВИКАТЕЛСТВА И ВЪЗМОЖНОСТИ
DYNAMIC PACKAGING IN TOURISM – CHALLENGES AND OPPORTUNITIES

Author(s): Velina Kazandzhieva
Subject(s): Economy, Tourism
Published by: Икономически университет - Варна
Keywords: tourism; dynamic packaging; advantages; disadvantages
Summary/Abstract: One of the most important tendencies in the contemporary tourist demand is the opportunity for individual travel packaging by the customers. For the purpose, numerous do-it-yourself (DIY) web sites come into use. This is how individual travel packaging is being recognised as an established development trend. The term ―dynamic packaging‖, in the meaning of individually prepared package (by the traveller), marks its initial genesis in the beginning of the current millennia, and as of today – the phenomenon is recognised as one of the leading tourism trends. In response to its practical manifest, there are numerous web sites providing opportunities to the traveller to organise and create their personal package – according to the specific needs (tailor-made travel). The emergence process of the ―dynamic travel package‖ term is a (natural) consequence of the substantial qualitative and quantitative transformations in e-tourism. The paper reveals dynamic travel package advantages and disadvantages to both customers and online resellers. In addition, the process of dynamic compilation of the travel package is also reviewed and considered.

• Details
• Contents