СИТУАЦИОНЕН АНАЛИЗ НА ДЕЙНОСТТА НА ТУРИСТИЧЕСКИТЕ АГЕНЦИИ В БЪЛГАРИЯ
CURRENT SITUATION ANALYSIS OF THE BULGARIAN TRAVEL AGENCIES’ BUSINESS ACTIVITIES

Author(s): Hristina Santana
Subject(s): Economy, Tourism
Published by: Икономически университет - Варна
Keywords: current situation; financial crisis; Bulgarian travel agencies
Summary/Abstract: As a result of the dynamics in the ongoing situation, influencing every branch of the World Economy and the upcoming financial crisis, the purpose of the publication is to reveal the current situation of the Bulgarian travel agencies‘ business activities. The undertaken international economic and political measures, the specifics in the travel agencies‘ daily activities, influence and affect to great extent their typical operations. The challenging issues impacting worldwide businesses and the opportunities to fight the upcoming crisis underlies in the future development of the Bulgarian travel agencies – to re-establish new product specialization and to adjust market targeting.

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