Стратегията на DELL за навлизане на българския пазар за персонални компютри чрез посредници: анализ на конкретни фирми-дистрибутори на световния компютърен производител в България
DELL's Strategy for Entering the Bulgarian Market for Personal Computers Through Intermediaries: Analysis on Specific Distributors of the Global Computer Manufacturer in Bulgaria

Author(s): Plamena Mihova
Subject(s): Economy, National Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: DELL; Market Entry Strategies; Market Penetration Strategies; Distributors; Bulgarian IT Market
Summary/Abstract: This report presents the main partners of the global computer manufacturer Dell Inc. in Bulgaria. Specific Bulgarian distributor companies are analyzed with the view of the export strategy through intermediaries for entry to new overseas markets. Some challenges have been outlined with recommendations offered as a solution.

• Details
• Contents