TO APP OR NOT TO APP: USING MOBILE APPLICATIONS IN THE MARKETING OF SMALL CITIES AND REMOTE TOURISM DESTINATIONS
TO APP OR NOT TO APP: USING MOBILE APPLICATIONS IN THE MARKETING OF SMALL CITIES AND REMOTE TOURISM DESTINATIONS

Author(s): Irena Erbakanova
Subject(s): Economy, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: tourism Destinations; Mobile Applications; Small cities; Remote tourism areas; Marketing
Summary/Abstract: There are thousands of tourist destinations around the world and the most important quality of each one to all stakeholders is whether it is successful or not, whether it accumulates more economic benefits then economic costs. It is a fact that successful destinations are the ones that are not only marketed in a modern, innovative and creative way, but also managed in the same manner. Therefore this work aims at critical analysis of the use, benefits and costs of mobile applications in the marketing and management of small cities and remote destinations. The research is based on secondary data collected through purposive sampling giving an insight on the various types of applications used in tourism, together with their advantages and disadvantages, as well as examples of best practices around the world. The data is then matched to the needs and capabilities of small cities and remote destinations. Thus, the results enable the provision of gaps in terms of digital skills for the sector and recommendations for innovation in the marketing and management of small cities and remote areas as tourism destinations.

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