ВЪЗМОЖНОСТИ, ПЕРСПЕКТИВИ И ПРЕДИЗВИКАТЕЛСТВА ПРЕД ОРГАНИЗАЦИИТЕ, ПРИЛАГАЩИ МУЛТИЛЕВЪЛ БИЗНЕС МОДЕЛ В ДИГИТАЛНАТА ЕРА
OPPORTUNITIES, PERSPECTIVES AND CHALLENGES FOR ORGANIZATIONS APPLYING MULTILEVEL BUSINESS MODEL IN DIGITAL AGE

Author(s): Ralitsa Ninosheva
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: digital age; multilevel business model; change; technologies; future; network marketing
Summary/Abstract: The way in which business is done today is very different from the way business was done before. Digital age opens up unprecedented and unlimited possibilities. They changing economies and markets, and reinventing relationships between organizations, suppliers and customers thus becoming critical elements for growth, innovation and job creation. Digital technologies became a key driver for economic modernization and prosperity. And this is not just about high-tech industries. The change can also be seen in traditional industries, one of which is represented by multilevel business organizations. This report examines how the influences of technology in digital age altered these form of organizations. The aim is to uncover the opportunities, perspectives and challenges to the multilevel business model. The results can be used as a starting point for outlining the benefits and disadvantages of adopting new digital technologies, which largely represents the future of this form of business organization.

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