POTATO MARKETING CHANNELS IN ROMANIA
POTATO MARKETING CHANNELS IN ROMANIA

Author(s): Zsolt Hajdu
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: Romanian agricultural marketing; traditional marketing; digital marketing; potato producers; potato marketing
Summary/Abstract: Realities and trends in the Romanian agricultural market by making connections and links between the techniques used by the producers and by those who supply elements necessary for agriculture. Possible scenarios for achieving the objectives proposed by the Romanian agricultural producers. Use of traditional and digital marketing techniques accessible to domestic producers at present. Comparison of marketing options of the domestic potato producers with the help of qualitative research in order to design a qualitative research on the needs of the potato producers in Romania.

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