ПОТРЕБИТЕЛСКОТО ПОВЕДЕНИЕ В НЕПРЕДВИДИМОТО БЪДЕЩЕ – ДИАЛЕКТИКА И ПРЕДИЗВИКАТЕЛСТВА
CONSUMER BEHAVIOUR IN THE UNFORESEEABLE FUTURE – DIALECTICS AND CHALLENGES

Author(s): Violeta Peteva Laskova
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: consumer behaviour; dialectics; sustainable consumption; conscious consumer; consumer control
Summary/Abstract: The current global crisis in all its aspects: health, humanitarian, social, economic, will undoubtedly have a profound and disturbing impact on the future of humanity. Not only all social systems will be shaken, but also the inviolable ethical world of each person - worldview, thinking, values. Consumers will change as personalities, return to forgotten existential questions about meaning of life, values and priorities. Their lifestyle will change, and therefore their consumer behaviour. The report examines some key trends and challenges in consumer behaviour: intention for a modest and saving lifestyle; intention for sustainable consumption; intention for greater consumer control and transparency.

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