ВЗАИМОДЕЙСТВИЯ МЕЖДУ ПОТРЕБИТЕЛИТЕ В ПЛАТФОРМИТЕ ЗА СПОДЕЛЕНА ИКОНОМИКА
INTERACTIONS BETWEEN CONSUMERS IN THE SHARING ECONOMY PLATFORMS

Author(s): Miglena Dushkova
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: sharing economy platforms; social networks; marketplace; interactions; consumer-to-consumer; commission for consumer protection
Summary/Abstract: The subject of this paper is the sharing economy platforms. Consumers in a business model Consumer-to-Consumer use them extensively. It creates preconditions for creating interactions between consumers. Consumers for promoting their products also use social networks and marketplaces on the Internet, which have essential role for using sharing economy platforms. In this context, the impact of social networks and online marketplaces on sharing economy platforms development are considered. Special attention is given to the main areas in which the sharing economy is developing and the main problems and challenges that consumers face, when they share the goods each other.

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