ИНФЛУЕНСЪР МАРКЕТИНГОВИ ПЛАТФОРМИ И ОСНОВНИ ПОКАЗАТЕЛИ
INFLUENCER MARKETING PLATFORMS AND KEY METRICS

Author(s): Boycho Boychev
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: influencer marketing; influencer; digital marketing; social network; digital media;
Summary/Abstract: Contemporary business practice must take into account the fact that TV and print media have become less influential. This is due to the increasing use of Internet as a source of information. The rise of social networks, constantly changing consumer preferences, and ad blockers to mention just a few have set serious challenges to marketing specialists. All this makes it necessary for companies to use new approaches for reaching target audiences. These methods should be unobtrusive for the customers and present brands in the best possible ways. This can be achieved by using influencers and leaders of opinion.

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