INNOVATION AND CULTURAL VALUES – INDIVIDUALISM VS COLLECTIVISM. EU CASE STUDY
INNOVATION AND CULTURAL VALUES – INDIVIDUALISM VS COLLECTIVISM. EU CASE STUDY

Author(s): Desislava Dimitrova
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: EU; innovation; individualism; collectivism; cultural values
Summary/Abstract: Innovation in terms of science and technological progress has been recognized by the vast majority of scholars as a key to economic development. In 2010 European commission proposed the strategy Europe 2020 for smart, sustainable and inclusive growth and innovation plays the major role for its achievement. To track member states‟ performance European Innovation Scoreboards (EIS) project is launched in 2011, which shows considerable differences in their innovation levels. Those differences are stable and cannot be explained within the framework of old-new members states, which gives us a reason to explore alternative paths. This paper suggests the thesis that culture could be viewed as a determinant of successful national-level innovation performance. This assumption is discussed via Hofstede‟s cultural dimension individualism vs. collectivism using systemic review of scientific economic literature, comparative judgement and correlation analysis with several innovation indicators.Innovation in terms of science and technological progress has been recognized by the vast majority of scholars as a key to economic development. In 2010 European commission proposed the strategy Europe 2020 for smart, sustainable and inclusive growth and innovation plays the major role for its achievement. To track member states‟ performance European Innovation Scoreboards (EIS) project is launched in 2011, which shows considerable differences in their innovation levels. Those differences are stable and cannot be explained within the framework of old-new members states, which gives us a reason to explore alternative paths. This paper suggests the thesis that culture could be viewed as a determinant of successful national-level innovation performance. This assumption is discussed via Hofstede‟s cultural dimension individualism vs. collectivism using systemic review of scientific economic literature, comparative judgement and correlation analysis with several innovation indicators

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