IMPORTANT ASPECTS OF LOCATION IN MARKETING
IMPORTANT ASPECTS OF LOCATION IN MARKETING

Author(s): Mohammad Hazimeh
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: marketing; location; location in marketing; geomarketing; geofencing; location based marketing and social media marketing
Summary/Abstract: Location has always played a major role in marketing. Along the years with the development of the factor of location determination in addition to the development of the factor of gathering location information the influence of location in marketing has widely grown till it has become a key aspect in the world of marketing today. Companies and organizations have tended to keep up with the location data gathering methods in order to stay in touch and develop their marketing strategies accordingly aiming to maintain and grow their market demand via using location based marketing. Location is a dynamic essential aspect needed in marketing with various uses for the company where the marketer is obliged to study all the aspects of location put into use. Technology, search engines, and social media have played a major role in the shaping of modern day location based marketing.

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