КРИЗИСЕН МЕНИДЖМЪНТ В УСЛОВИЯТА НА МАСОВА ПСИХОЗА
CRISIS MANAGEMENT IN CONDITION OF SOCIAL PSYHOSIS

Author(s): Yana Ignatova-Pacheva
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: crisis; management; preparedness; response; social; economic; environment
Summary/Abstract: The definition of "crisis" could be the following statement - any emergency that disturbs employees, respectively society, and leads to instability in the organization, respectively the state. The crisis affects the individual, the organization and society. Crisis management is the process of preparing and responding to an unusual, unstable and complex situation that threatens the strategic goals, reputation or existence of the organization. However, in general the crisis can be seen as a situation that has not been foreseen or the preparation for it is insufficient to cope with the scale of the event. Dynamic times require companies to devote time and resources to prepare themselves for any unexpected event that results from external and internal factors. Otherwise they can be catastrophic not only for the individual company, but also for the society - socially, economically, environmentally.

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