ACHIEVING PROMINENCE IN THE DIGITAL AGE
ACHIEVING PROMINENCE IN THE DIGITAL AGE

Author(s): Petar Petrov, Diana Miteva, Kristana Ivanova
Subject(s): Social Sciences, Economy, Business Economy / Management, Communication studies
Published by: Икономически университет - Варна
Keywords: prominence; internationalization; intercultural competence; leadership skills; surveys
Summary/Abstract: This paper aims to provide an overview of the PROMINENCE project (2017 – 2020), a collaborative project of seven EU universities, developing a set of employability skills in our students. It intends to outline the project goals, discuss work in progress and summarise results. It argues that the project two international trainings, twо surveys (with businesses and with students), as well as the developed online interactive learning platform and the dissemination of project results are outstanding examples of HE internationalization and efficient partner collaboration. With a special focus on enhancing intercultural communication and leadership skills, the project provides an effective innovative framework for HEIs across boundaries while responding adequately to the requirements of the business in the digital age.

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