КОМУНИКАЦИЯ И ПРОФЕСИОНАЛНА ПОДГОТОВКА НА ЕКСКУРЗОВОДИТЕ В УСЛОВИЯТА НА ГЛОБАЛНАТА ПАНДЕМИЯ
THE ART OF COMMUNICATION AND PROFESSIONAL TRAINING OF TOURIST GUIDES AFTER THE GLOBAL PANDEMIC

Author(s): Hristina Nedialkova
Subject(s): Economy, Transport / Logistics
Published by: Икономически университет - Варна
Keywords: tourist guiding; visitor expectations; mediality; digital media; summer 2020
Summary/Abstract: The development of the tourist guiding profession after the Pandemic will be shaped by two factors. Firstly, the communication with visitors will be much more influenced by the professional standards promoted by the World Federation of Tourist Guides (WFTGA) and worldwide standards will determine visitor expectations and satisfaction. Secondly, the emphasized possibilities of digital media and digital technologies will determine the new communication attributes after the Pandemic. Based on previous qualitative research, the paper is evaluating training issues before Summer 2020 and the expectations regarding communication features as tourist guiding will compete with the efficiency of digital media and digital tool.

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