ЛИНГВА ФРАНКА НА ИНТЕРНЕТ ОБЩУВАНЕТО ЛИ Е ИНТЕРНЕТ МЕМЪТ
IS THE INTERNET MEME LINGUA FRANCA OF INTERNET COMUNICATION

Author(s): Anelia Gercheva
Subject(s): Language and Literature Studies, Economy, Foreign languages learning, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: internet;lingua franca;internet communication;
Summary/Abstract: Since the digital society was born numerous genres of visual communication have appeared in social networks. The following study introduces a general observation on the typical features of the concept of internet meme as a main communication medium between social networks users in Bulgaria. The meaning of the concept meme is presented and the attention is focused particularly on the internet memes as an easy, fast and most preferred way of sharing information, ideas or any unit of cultural information. The article draws attention to meme‘s basic features from linguistics point of view as a type of multimodal text, its structure and its function as lingua franca of social networks.

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