International Marketing
International Marketing

Author(s): Luminița Nicolescu, Mirela Diaconescu, Alina Irina Popescu, Elena Ecaterina Nicolae
Subject(s): Economy
Published by: EDITURA ASE
Summary/Abstract: Objectives: - To present the main theoretical elements that apply in a company’s international marketing in the present globalization conditions - To form and develop competencies related to conducting the main international marketing activities (how to analyse and how to select a foreign market, how to take marketing decisions for foreign markets, etc.)

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