Building Consumers’ Trust In Online Retailing Services
Building Consumers’ Trust In Online Retailing Services
Author(s): Gheorghe H. Popescu
Subject(s): Business Economy / Management
Published by: EDITURA ASE
Keywords: online retailing; e-consumer; e-commerce; consumer rights; online shopper; trust
Summary/Abstract: Over the past decade, there has been increasing evidence describing the relevance of trusting the online retailer, purchaser trust in e-commerce, and the absence of customer protection procedure. The purpose of this study is to examine determinants of online retail for e-consumers, critical factors that affect online retailing, and consumers’ perceptions of online retailing service quality
Book: Economic Sociology, Human Resource Management and Organizational Dynamics
- Page Range: 131-139
- Page Count: 9
- Publication Year: 2015
- Language: English
- Content File-PDF