Integrated Strategic Communication in Romanian Organizations
Integrated Strategic Communication in Romanian Organizations

Author(s): Florin Mesaros, Irina Antoaneta Tanasescu
Subject(s): Business Economy / Management, Organizational Psychology, Human Resources in Economy
Published by: Editura Lumen, Asociatia Lumen
Keywords: communication;integration;stakeholder;organization;strategy;
Summary/Abstract: The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization.Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision statement and ending with the evaluation of achieved goals. The following example - Integrated Strategic Communication (ISC)- shows the ways the integrated strategic communication can be reached in Romanian organizations.

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