Merchandisingul ca modalitate eficientă de stimulare a vânzărilor
Merchandising as an effective way to stimulate sales

Author(s): Alla Trusevici
Subject(s): Economy, Business Economy / Management, Business Ethics
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: merchandising; visual merchandising; trade; ambiance and interior structure of the store; commercial space
Summary/Abstract: A shop is simply the point of sale where customers usually do their shopping. Any store, no matter how small, must meet all the requirements of buyers and in addition it would be good for its image to be original compared to that of competitors. To have a successful business, entrepreneurs usually draw attention to planning store. This involves considerable work both inside and outside the store. Each store has its own style, the design that differentiates it from the others.

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