Туризъм на бъдещето – умни хотели и интерактивни клиенти
Tourism of the Future – Smart Hotels and Interactive Customers

Author(s): Teodora Rizova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: hotel complexes; hotel chains; digitalisation; interactive clients
Summary/Abstract: The processes of globalization and integration that are characteristic of the tourism industry today, as well as the industrialization of hotel services, lead to the development of large, well-organized, technically and technologically equipped hotel complexes that function either independently or as hotel chains – bringing together thousands of hotels across of the world. Modern tourist accommodation establishments seek optimal opportunities for effective development through technology. Thus, the tendency of the tourist market to make hotels “smart” is gradually needed. They use various technologies to optimize processes such as artificial intelligence, robots, guest authentication through biometric data, hyperpersonalization, virtual reality, as well as a luxurious and natural environment. The tourism of the future of smart hotels will evolve in the context of the development of digitalization and new information technologies, which in turn will shape the use of hotel services by interactive customers.

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