Луксозният туризъм като предпоставка за развитие на специализирани видове туризъм в туристическите райони на България
Luxury Tourism as a Prerequisite for the Development of Specialized Types of Tourism in the Tourist Regions of Bulgaria

Author(s): Svetoslav Kaleychev
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: luxury tourism; specialized types of tourism; tourist regions
Summary/Abstract: The tourism industry is one of the most significant sectors of the world economy, which largely determines the economic and social development of many countries worldwide. In recent years, the global economy has alternated stages of growth and recession, which have had an impact on the development of many industrial sectors including tourism. But shoot be notice the fact that in the tourism industry there is one sector that has not been influenced, but on the contrary has systematically increased its market share, financial revenues and consumer interest, namely luxury tourism It can be defined as a specific experience that brings personal satisfaction, a sense of class and elitism. As well as enabling the use of the most modern technologies introduced in the modern tourism industry, defining concepts such as prestige and luxury, modelling the notions of modern society. The Bulgarian tourism industry also focused its efforts on the development and supply of certain forms and destinations of luxury tourism. Tourism organizations restructured their operations to offer luxury tourism products meeting the needs of contemporary tourists who have chosen Bulgaria as a destination for their tourist experience. The development of luxury tourism in Bulgaria is also a key element in the creation of marketing strategies in the newly created tourist regions, and it is also decisive for modelling innovative approaches to specialized tourism in the country.

• Details
• Contents