Да отгледаме или да си купим таланти – управление на талантите в българската хотелиерска индустрия
Talent Management in Bulgarian Hospitality Industry – to Buy or to Build Talents

Author(s): Irina Petkova, Ivelina Tsenova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: talent, talent management; hospitality industry; identifying
Summary/Abstract: Talent management is a contemporary tool that gives the company a strategic business priority. The study focuses on the management choice to identify, attract, develop and retain talents. Combination of opportunities – internal talent development or external talent use, through the prism and experience of the hospitality business in Bulgaria are also reviewed. The purpose of the study is not to offer a complete picture of the process but to capture the directions and trends in talent management in the Bulgarian hospitality sector. The findings exhibit that the concept of talent management has to be a strategic business priority, complex art of special techniques for special people.

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