Изживяванията по време на круизна програма
Experiences During the Cruise Program

Author(s): Nikola Gaydarov, Patrisia Tsankova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: experience economics; casino industry; cruise program; specialized products; cruise companies
Summary/Abstract: Experiences during the cruise program are one of the products saturated with new leisure and on boarding needs that have seen increased consumption in recent years along with tourism development. This interest is conditioned by both the changes in the requirements of the modern consumer on one side and the high quality in terms of supply in the cruise industry on the other. This report examines the cruise product as one of the most competitive in the global tourism market, which gives numerous experience opportunities for tourists during the cruise tourism program. The global cruise industry generates about $ 38 billion annually from passengers only and it is the fastest growing sector in the travel business. In addition, it has established itself as one of the most intensive sectors in the world, with incredible modern crafts.

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