Имиджът на китайския културен туризъм – инвестиции в уникални легенди, обекти и креативност
The Image of Chinese Cultural Tourism – Investing in Unique Legends, Sites and Creativity

Author(s): Sonya Alexieva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: cultural tourism; image; China; legends; cultural sites; events; attractions
Summary/Abstract: Building China’s image as an increasingly attractive cultural tourism destination draws from the country’s rich cultural heritage left by 5,000-years of Chinese civilization as well as from the unique UNESCO-listed sites. The development of various types of cultural tourism involves numerous tourism sites, museums, and special events from China’s calendar. History and heritage, in addition to attractions and technology demonstrate the country’s emergence as a destination which invests in the integration of culture and economy based on creativity, unique tourism sites, and modern infrastructure.

• Details
• Contents