ЦИФРОВИЗАЦИЯ ПРОЦЕССОВ КУПЛИ-ПРОДАЖИ ОБЪЕКТОВ НЕДВИЖИМОСТИ КАК КЛЮЧ К ИННОВАЦИЯМ РЫНКА НЕДВИЖИМОСТИ В РОССИИ
DIGITALIZATION OF PROCESSES OF BUYING AND SALE OF REAL ESTATE PROPERTIES AS A KEY TO INNOVATION IN THE REAL ESTATE MARKET IN RUSSIA

Author(s): Svetlana Nikolihina, Nadezhda Polovnikova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: Digitalization; Purchase and sale of real estate; Digitalization; Real estate ecosystem
Summary/Abstract: The study states that on a global scale, in modern conditions of development, individual countries pay special attention to pay for their security by identifying with countries with different cultural structures of society. The expression against the opposition of separate cultures with the attacks on cultural sites in different parts of our planet, which have become more frequent in the first two decades of the 21st century. One of the greatest dangers to humanity is modern terrorism within cultural sites. Directions for this type of terrorism are considered and included in the development. One direction is in connection with the spiritual culture of man. The object of such terror are the basic values of the individual. Another direction is the destruction of material movement and immovable cultural heritage. The purpose of this study is to study and analyze terrorism against cultural values as a social phenomenon and on this basis to outline the main guidelines and tools in preventing and combating this type of terrorism. A comprehensive set of measures that the world community uses to combat terrorism on cultural sites is outlined. The article describes the types and aspects of digitalization in relation to the purchase and sale of real estate: “smart sites”, chat bots, virtualization, the mechanism of remote sales. It was noted that the share and degree of digitalization is increasing in the real estate market every year, the connection between digitalization and the sale and purchase of real estate is inseparable, while the real estate market in Russia turned out to be one of the most conservative in terms of the introduction of technological innovations. In contrast to the above, the article discusses the emergence of a completely digital client path from the search for a property to a transaction and the organization of repairs in Russia since March 2021 - an open real estate ecosystem "Square Meter", with a unique innovative product "Deal Guarantee".

• Details
• Contents