Mодел за управление на здравния туризъм като възможност за успех на дестинацията
Health Tourism Management Model as a Possibility for Destination Success

Author(s): Stiliyana Basmadzhieva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: model; marketing management; destination management;health tourism;
Summary/Abstract: Health tourism is one of the most developed specialized types of tourism worldwide. To establish a marketing model for a particular destination the initial step would be to select those best practices, which could be adapted to the current development state of the health tourism in Bulgaria. After that we need to analyse the regions with main or expanded specialization in the field of health tourism and to select the one which corresponds at the highest level to the chosen practice, taking into account it`s resources and opportunities. After we make an analysis of the current development state of the health tourism in the selected region, we could make recommendations that should serve as а basis for creation of a strategic marketing plan for the development of the destination for health tourism management.

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