Коментарът в съвременната българска преса –жанрови трансформации
The commentary in the contemporary Bulgarian press – genre transformations

Author(s): Svetla Tsankova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: contemporary Bulgarian press; genre transformations; commentary
Summary/Abstract: The commentary is one of genres in the contemporary Bulgarian press that adds value to the journalistic information. The press doesn’t stand a chance in the race for creating and spreading the news but it can win audiences and public trust if they rely on serious and qualitative interpretative genres, on authors’ and expert texts, on in-depth analysis of the events in the wider context and on the prognostics of their development. There is no doubt that in the recent years the commentary goes through genre transformations under the influence of the new convergent media environment, of the changing readers’ attitudes and needs, of the dynamics in the contemporary journalism. That’s why the transformations in the structure, style and language are the subject of that analysis.

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