Европейските ценности в българските медии
European values in the Bulgarian media

Author(s): Ralitsa Kovacheva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: European values; European elections; European Union; media; political claims
Summary/Abstract: The article is dealing with the media representation of the concept of “European values” during the campaign for the European elections in 2019. The political discourse is dominated by a selective and perverse representation of European values, reduced to “gender policy” understood as free choice of gender identity and sexual orientation. Based on this narrative a negative attitude towards the EU is constructed as ‘Brussels’ is presented as a foreign power imposing morally unacceptable values and policies on Bulgaria.

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