„Ефектът Уайнстийн“: #MeToo и медийното отразяване на казуси на сексуален тормоз
“The Weinstein Effect”: #MeToo and the media coverage of sexual harassment cases

Author(s): Tsvetelina Dzhambazova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: “Me Too” movement; #MeToo; Harvey Weinstein; R. Kelly; sexual harassment; race; Weinstein effect
Summary/Abstract: The aim of this report is to analyze sexual harassment cases in the United States which are widely presented in media after the huge popularization of #MeToo in social media. The main tasks are examining the impact of the online movement on media’s presentation of this topic and researching the content and meaning of the new term “Weinstein effect” which is linked to the wave of sexual harassment accusations against public figures in the States. Journalistic materials and American media organizations reports are reviewed with focus on two cases of sexual misconduct: the one of Hollywood producer Harvey Weinstein and the scandal with singer R. Kelly. These are examples of significantly different media reactions towards sexual violence cases.

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