Новото вечерно токшоу – развлечение на различни платформи
The new late night talk show – an entertainment on multiple digital platforms

Author(s): Maya Vassileva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: late night talk show; late night primetime; late night talk show host; digital platform; format structure
Summary/Abstract: The multiple digital platforms have become the new dominant form of entertainment to bring inclusive content for a multicultural audience. The article presents theoretical and empirical survey on traditional television late night talk show and web productions of the same genre and format structure how also feature original content for viewers. The new late night talk show is committed to adding real diversity in entertainment by scattering the onscreen stereotypes and rescripting the old narratives, so that young generations across nations can see themselves in short viral content forms, available via multiple avenues. The main thesis is focused on the new late night talk show productions may play a significant role in streaming into diverse entertainment future.

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