Развитие на медийния подкаст в България
Development of the media podcast in Bulgaria

Author(s): Stella Konstantinova Angova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: podcast; news organizations; audio content; media
Summary/Abstract: The paper analyzes the entry of media podcasts in Bulgaria as a strategy for quality journalism. The study maps the contemporary media producers of 33 podcasts. The survey with podcast authors shows practices for creating and distributing audio content, professional challenges for journalists, opportunities for monetization and acquisition of intangible assets. The main discovered problems are delay of podcast entry, lack of audience audio habits, topicality of the content, and social media strategy.

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