Комуникационни практики в книгоиздаването в условията на пандемична ситуация
Communication practices in book publishing as a response to the COVID-19 pandemic

Author(s): Georgi Aleksandrov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication practices; book publishing; COVID-19 response; pandemic situation
Summary/Abstract: The COVID-19 pandemic has negatively affected most of the industries, including book publishing. The article examines the response of institutions, professional organizations, publishers, booksellers and authors to the unprecedented situation in the period from March to October 2020. The study aims to identify the characteristics of the communication practices in book publishing and to propose their typological differentiation. The research focuses on Bulgaria but includes relevant examples from the United States, the United Kingdom, and Germany. Three levels of communication practices are defined: institutional, corporate, and individual. Applying the methods of content-analysis, comparative analysis, and discursive analysis, the research identifies two communications approaches- active and passive, and two types of communicated messages - positive and negative. The article includes observations on the differences in the communication practices in Bulgaria and the selected foreign countries.

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