Повишаване на конкурентоспособността на УНСС посредством инициативи за популяризиране на имиджа му
Increasing the Competitiveness of the UNWE Through Initiatives to Promote its Image

Author(s): Mariana Ianeva, Veselina Portarska
Subject(s): Economy, Education, Higher Education , Marketing / Advertising, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitiveness; image; promotion; university education
Summary/Abstract: The introduction of national education systems on the international market related to education services has intensified competition in the internal market and raised questions about the prestige and future of education at national level. In the last few years, the high activity of American, Russian and some European universities with a tourist profile, as well as the unfavorable demographic factors, have greatly influenced the reform of education systems in the process of globalization. One of the most important issues for any school is to increase its competitiveness not only locally but also internationally in terms of the quality of its educational product, as well as to make it recognizable to the new requirements of the modern consumer.

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