Političarka u BiH: Politički objekt ili aktivan politički subjekt u 2012. godini?
Woman politician in Bosnia and Herzegovina: Political object or active political subject in 2012?

Author(s): Bojan Pavlović
Contributor(s): Dženana Alađuz (Editor), Jadranka Miličević (Editor)
Subject(s): Gender Studies, Media studies, Politics and society, Sociology of Politics
Published by: Fondacija CURE
Keywords: Media analysis in Bosnia and Herzegovina; Women in politics; Stereotypes; Gender studies; Cover analysis;
Summary/Abstract: Overcoming gender stereotypes, efficient use of gender-sensitive language, reducing sexsist thinking, reporting, reducing discrimination against women in the media, presenting female politicians as an entity and not as an object of political campaigns, are lessons that Bosnian society will have to learn for a long time. The media rectify access to the main issue, but it is still far from the desired and necessary in order to affirm female politicians adequately in Bosnia and Herzegovina. Promotion of famous politicians on face covers still continues, while at the same time it leaves little or no room left for promotion of female candidates. These data are shown in this study, that during monitoring period on the front pages of daily newspapers and magazines/journals, seven photographs of male candidates have been identified, and not a single one of female candidates. Simple and formal esteem of quotas on electoral/selection list, access to the media in the search for political expert opinion leaves a deep imprint through clearly present patriarchal attitude on separated roles of men and women, which continue to reflect on the political scene in Bosnia and Herzegovina.

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