China’s Public Diplomacy on Social Media
China’s Public Diplomacy on Social Media

Author(s): Marcin Przychodniak
Subject(s): Media studies, Governance, International relations/trade, Politics and communication, Social Informatics
Published by: PISM Polski Instytut Spraw Międzynarodowych
Keywords: People’s Republic of China; diplomacy; social media; Twitter and Facebook; politics and communication; social media and politics;
Summary/Abstract: China’s authorities are expanding the promotion of Chinese politics abroad through social media such as Twitter and Facebook, popular in Europe and the U.S. but blocked in China. In recent months, many Chinese diplomatic missions and ambassadors have set up accounts on these platforms, and Twitter profiles had already been established by prominent state media employees. Through their interactions with users and positive presentations of Chinese policy, they seek to change attitudes to China in European and American societies and sway experts and political leaders in their countries. Although these actions are in the preliminary stage, the Chinese authorities will try to expand their influence on the decision-making processes in the EU and U.S.

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