Publisher: Transnational Press London

9.99 €

Value Creation 4.0. Marketing Products in the 21st Century

Value Creation 4.0. Marketing Products in the 21st Century

Author(s): Gábor Rekettye / Language(s): English

Keywords: Marketing; product; Value creation;4th industrial revolution;

This is a text book on marketing products in the 21st century which is marked by the 4th industrial revolution and digital age and value creation. This book is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). Rekettye draws attention to the situation which poses new challenges and risks for the whole of humanity. He takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.The book includes global case contributions by Xiaoliang Fan, S. Gayathri, Shirshendu Ganguli, Rajashekharaiah Jagadeesh, Rita Lukács, Ismaila Ola Ogundega, Blessing Okpala, Árpád Papp-Váry, Ganes M. Pandya, Nilay J. Shah, Ratan Taparia, Tanya Tewari, Vasanthi Reena Williams, Bo Yang, Ahmet Murat Yetkin.

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10.00 €

The Models and Techniques Used in Family Mediation in England and Wales

The Models and Techniques Used in Family Mediation in England and Wales

Author(s): Amel Ketani / Language(s): English

Keywords: English Legal System; family law; family mediation; Law students; litigation; Solicitors Qualifying Examination;

Over the past forty years, the approach to legal disputes in England and Wales has experienced some important changes. In many instances, mediation, with its objective of resolving disputes, is favoured over the traditional and adversarial procedure of litigation. Intriguingly, the perspectives of mediators on the practice of family mediation are relatively unexplored territory. This book with its focus on family mediation seeks to reduce this gap by supplementing the existing literature. It will put forward the family mediators’ opinions and my recommendations on how family mediation can be improved from the perspective of models. It aims to contribute, through the practitioners’ lens, to some of the important theoretical issues, discussions and difficulties surrounding family mediation. In addition, the aim of this book is to set out the understanding of family mediators and draw on this to explore important themes such as mediation models, their principles and the nature of the task. The analysis of these themes will reveal many things, from the difficulties and demanding tasks in family mediation, to the satisfaction and reward that can be felt by family mediators who achieve the parties’ objective of amicably resolving a family dispute.

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12.00 €

Global Maritime Geopolitics

Global Maritime Geopolitics

Author(s): / Language(s): English

Keywords: International Relations; Policy Series; Antarctic; Arctic; Baltic; biodiversity; energy geopolitics; foreign policy; geopolitics; Maritime politics; maritime trade; Mediterranean; Russian navy modernization; security; Turkey;

States must develop new approaches, maritime policies, strategies and tactics to cruise through contemporary maritime politics. Soft power, as well as economic, commercial, and logistics factors are of critical importance in establishing marine power. It is critical to promote maritime-related products such as films, serials, literature and art, maritime journalism, and maritime photography as part of governmental policies. Marine and maritime security challenges are becoming more important in today’s world. As a result of all these developments, the preparation of a multidimensional and comprehensive work on the oceans and seas at the global level has been brought to the agenda. Our book has been written to elucidate these concerns and contribute to this important scholarly and policy field. This book can also be useful for wider audiences as a comprehensive volume on maritime geopolitics covering many cases from around the world and discussions from Turkish perspectives.

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12.00 €

Mexico and the Fourth Transformation in the face of the multidimensional crisis in 2022 and migration

México y la Cuarta Transformación frente a las migraciones y la crisis multidimensional en 2022

Author(s): Rodolfo García Zamora,Selene Gaspar Olvera / Language(s): Spanish

Keywords: Migration Series; Spanish; 2022; COVID-19; migration crisis; Fourth Transformation; USA; Garcia Zamora Rodolfo; Latin America; Mexican; return migration; migration; mobility; Selene Gaspar Olvera;

En los siguientes tres años crecerá el debate nacional sobre el futuro de México, sobre la urgencia del cambio en todas sus instituciones, la clase política, la normatividad y los mecanismos de participación democrática que garanticen que la mayoría de la población recupere el control de la soberanía nacional, de su territorio, de su política económica, de su moneda, de las políticas sectoriales y regionales, capaces de la generación masiva de millones de empleos, de bienestar y seguridad humana para toda la población, erradicando la economía de la muerte y las violencias estructurales del sistema y las organizaciones criminales que hoy ahogan a todo el país y subordinan a buena parte de sus instituciones. Sólo la organización independiente y comprometida de la mayoría de los 130 millones de mexicanos, recuperando los cientos de propuestas de planes de desarrollo, de políticas públicas y programas económicos, sociales y ambientales alternativos hechos durante veinte años por la sociedad civil transnacional podrán concitar la construcción de un verdadero Nuevo Proyecto de Nación, con cambios fiscales, institucionales y en la clase política que lo hagan viable y erradiquen la situación de neocolonialismo y mayor dependencia del Imperio hasta hoy vigente.

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9.99 €

Orange Fragments to Read and Contemplate in a Sunny Day

Orange Fragments to Read and Contemplate in a Sunny Day

Author(s): Çetin Balanuye / Language(s): English

Keywords: Çetin Balanuye; fragments; Philosophy; ontology; reality; ethics;

Philosophers are generally expected to engage in the three pursuits together and meticulously for a sufficient amount of time: reading, thinking, and arguing for or against by writing or speaking. According to this approach, it is possible for everyone to practice a philosophical life. Because the said approach does not allow an “all or nothing” type of rigidity; some may be more involved in this pursuit, some less. In any case, there is a difference of degree rather than a difference of type. It should be kept in mind that in the definition put forward, reading, thinking and discussion are nonetheless necessary but not sufficient elements to be an original philosopher. Allocating a serious place to all three elements in her life does not guarantee an original philosopher. Authenticity is a gem we still don’t know enough about. The book in your hand consists of fragments, the shortest of which is a sentence and the longest of which is a few paragraphs. I wanted these fragments to invoke longer readings, reflection practices, and perhaps discussions, triggered by shorter readings.

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12.00 €

Drinking, Fasting, and Tattoos: Syrian Women’s Lived Islam

Drinking, Fasting, and Tattoos: Syrian Women’s Lived Islam

Author(s): Ozlem Ezer / Language(s): English

Keywords: Drinking; Fasting; Tattoos; Syrian; Women; Lived Islam;

Drinking, Fasting, and Tattoos reveals the problematics of Refugee and Forced Migration Studies via Lived Religion (LR) by using qualitative and collaborative methodologies. It offers LR as a potential recovery for the tensions across different disciplines of gender and women’s studies, theology, migration studies, and religious studies. It also problematizes major assumptions about Islam that have led to the current scholarship, such as churchification of Islam in Europe. It breaks a tripled silence around women, refugees, and unaffiliated Muslims. It draws attention to permeable boundaries between academic disciplines, secular and religious, researcher and researched divides while challenging current paradigms in academia, particularly the ones that still validate Euro-American frameworks. More specifically, Syrian women refugees whose representations can be expanded to Muslim women migrants in the Global North, present firsthand accounts regarding their faith-based practices and interpretations of Islam. The accounts reveal empowerment, resilience, and post-traumatic growth, and thus agency in unlikely places.

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12.00 €

National Myths in Greece

National Myths in Greece

Author(s): Hercules Millas / Language(s): English

Keywords: national myths; Greece; national psyche; modern Greek;

The national myths and the efforts to refute them are reliable sources in obtaining a holistic picture of a modern society. My starting point, which was to present the national myths in Modern Greece, turned into questioning “our human capacity” to live in a world distant from myths.A myth may mean from a “false story” to a “philosophical metaphor” and form a “lie” to a “unifying social story”. Myths are so widespread that one suspects that they constitute the norm of human existence.The whole endeavour is related to the construction of modern social identities and to the national perceptions vis-à-vis the self and the Other. The case of Greece illuminates drives that may be encountered in all present-day societies. One may read this book as a guide to get in acquaintance the Greeks, as well.

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12.00 €

English Literature Advancing Through History 4

English Literature Advancing Through History 4

Author(s): Petru Golban / Language(s): English

Keywords: English literature; 18th century; literary history;

It appears that literary work possesses eternal temporal validity due to its autonomous aesthetic value, whereas criticism provides points of view having temporary and transitory significance. Despite such claims, the vector of methodology in our series of books, dealing with the history of English literature, relies on Viktor Shklovsky, T. S. Eliot, Mikhail Bakhtin, and especially Yuri Tynyanov, whose main reasoning would be that literature is a system of dominant, central and peripheral, marginalized elements – to us, “tradition” (centre) versus “innovation” (margin) engaged in a “battle” for supremacy, demarginalization, and the right to form a new literary system – and the development or historical advancement of literature is the substitution of systems. Roman Jakobson and French structuralism, on the whole, later Linda Hutcheon, with her “system” and “constant”, and Bran Nicol with the “dominant”, to say nothing about Itamar Even-Zohar and his theory of polysystem, to a certain extent Julia Kristeva, and even Homi Bhabha – as well as our humble contribution, we would like to believe – maintain Tynyanov’s line of thinking and concepts alive, which have developed and emerged nowadays more like a kind of “neo-formalism”. Focusing on literary practice, applying critical theory and emerging from within our own teaching experience, the books in the present series are theoretical and surveyistic, like a monograph, whereas their more practical and text-oriented aspect should appeal as a student handbook for didactic purposes, in which certain literary works belonging to various writers of different trends, movements, and periods are analysed and compared with regard to their source, form, thematic arrangements, ideas, motifs, character representation strategies, intertextual perspectives, structural or narrative techniques, and other aspects.

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12.50 €

Re-Shaping Culture and Identity in Postcolonial Fiction: Salman Rushdie and Abdulrazak Gurnah

Re-Shaping Culture and Identity in Postcolonial Fiction: Salman Rushdie and Abdulrazak Gurnah

Author(s): Sennur Bakirtas / Language(s): English

Keywords: Salman Rushdie; Abdulrazak Gurnah; Literature; Identity;

One of the most fascinating, rapidly developing, and difficult areas of literary and cultural studies today is postcolonialism. Focused on postcolonialism and designed especially for those studying postcolonial studies, Re-Shaping Culture and Identity in postcolonial Fiction: Salman Rushdie and Abdulrazak Gurnah introduces key subject areas of concern such as culture and identity in a clear accessible and organised fashion. It provides an overview of the development of postcolonialism as a discipline and takes a close look at its important authors, Salman Rushdie and Abdulrazak Gurnah, and their selected oeuvres, Fury, Midnight’s Children, By the Sea and Memory of Departure. With a palimpsestic analysis of culture and identity as crucial features of postcolonial texts, Re-Shaping Culture and Identity in postcolonial Fiction: Salman Rushdie and Abdulrazak Gurnah argues how postcolonialism functions in allowing the formation of a new perspective on the contemporary world. Besides, it offers an alternative perspective on their works, one that promotes the importance of the issue of postcolonial agency. This book will prove invaluable to anyone studying English Language and Literature, Migration Studies, and Cultural Studies.

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12.00 €

From Democratization to Security Politics: The Transformation of Turkey’s Justice and Development Party

From Democratization to Security Politics: The Transformation of Turkey’s Justice and Development Party

Author(s): Fatih Ceran / Language(s): English

Keywords: E-books; Mediterranean Politics; AKP; Erdogan; Islamism; Justice and Development Party; politics; Secularism; Turkey; Turkish politics;

Turkey started the new millennium with change and change has never lost momentum since then. It has not followed a linear path of progress though. From economic performance to democratic credentials, from civil-military relations to management of religion and from there to the country’s overall orientation in global geopolitics things have changed so fast that a broad variety of people and institutions felt compelled to revise their perspectives and positions on Turkish politics in this two-decade period. As this revision does not go without merit the book that you are holding presents an account of the transformation that underlies it. The last decade of 20th century was less-than-fortunate for Turkey as it was loaded with economic and political turmoil. However, the country started to reform by the beginning of 21st century under the rule of the newly founded Justice and Development Party (Adalet ve Kalkınma Partisi, henceforth AKP) lead by a young and charismatic politician; Recep Tayyip Erdoğan.

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12.00 €

Portobello Photographer

Portobello Fotoğrafçısı

Author(s): Neptune E. Kosi / Language(s): Turkish

Keywords: Fiction; Türkçe Seri; Londra roman; Neptune Kosi; roman; şehrin sokakları; Türkçe kitap;

Bazı zamanlar öyle düşsel anlar vardır ki, sizi büyülü bir hayal gücünün koluna girmiş bir şekilde karış karış gezdirir şehrin sokaklarında. Kimi düşler hayal gücünün çengeline takılır, kalır orada asırlarca. Bazısı bekleşir şehrin en kasvetli, en sisli sokağında…Londra’da çoğu insanın hayal bile edemeyeceği bir dünya var; kuzgunların, perilerin, meleklerin, yarı kuzgun yarı insan yaratıkların ve diğerlerinin şehri…Portobello yolunda başlayan bir cumartesi sabahı, Mila için yepyeni bir Londra’nın da başlangıcı oldu. O uyandığında, Londra’nın yukarısında ve aşağısında pek çok bilinmeyen uyanıyordu. Londra artık eski Londra değildi. İnsanlar ve Kuzgunlar da.Londra her zaman gridir, ama bu şimdiye kadar gördüğü en tehditkar griydi!

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15.00 €

Crisis and Migration: New mobilities in a troubled world

Crisis y Migración: Nuevas movilidades ante un mundo convulso

Author(s): Jessica Andrea Ordoñez Cuenca,Pascual Gerardo García-Macías / Language(s): Spanish

Keywords: Migration Series; Spanish; crisis migratoria; Estados Unidos; Flujos Migratorios; Fronteras; Futuros; Integración; Latin America; mexicanas; Migración de retorno; migration; movilidad;

En los siguientes tres años crecerá el debate nacional sobre el futuro de México, sobre la urgencia del cambio en todas sus instituciones, la clase política, la normatividad y los mecanismos de participación democrática que garanticen que la mayoría de la población recupere el control de la soberanía nacional, de su territorio, de su política económica, de su moneda, de las políticas sectoriales y regionales, capaces de la generación masiva de millones de empleos, de bienestar y seguridad humana para toda la población, erradicando la economía de la muerte y las violencias estructurales del sistema y las organizaciones criminales que hoy ahogan a todo el país y subordinan a buena parte de sus instituciones. Sólo la organización independiente y comprometida de la mayoría de los 130 millones de mexicanos, recuperando los cientos de propuestas de planes de desarrollo, de políticas públicas y programas económicos, sociales y ambientales alternativos hechos durante veinte años por la sociedad civil transnacional podrán concitar la construcción de un verdadero Nuevo Proyecto de Nación, con cambios fiscales, institucionales y en la clase política que lo hagan viable y erradiquen la situación de neocolonialismo y mayor dependencia del Imperio hasta hoy vigente.

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12.50 €

Legacy of Palestinian Education Reform During Political Transition from Occupation to National Authority

Legacy of Palestinian Education Reform During Political Transition from Occupation to National Authority

Author(s): Najah Al Ramahi / Language(s): English

Keywords: Legacy; Palestinian; Palestinian Education; Palestinian Education; Reform During Political; Transition; Occupation; National Authority

This book makes a major contribution to educational research and literature in exploring process of educational reform in the period of Political transition in Palestine. It is aimed at describing the journey of changing Palestinian primary education and the legacy of establishing the first national education system in Palestine as well as the introduction of a number of educational reforms. The introduction of new educational reforms was urgently needed in order to achieve quality education in Palestinian schools. This was particularly crucial after the prolonged military occupation, which left the education system in a perilous situation and lowered education achievements for a whole generation. The book explores an attempt to retrieve Palestinian education after a prolonged period of military occupation and to rescue the education system from collapsing. It tells the story of reshaping national identity and reviving Palestinian heritage and culture.Therefore, this book is the first one of its kind that captures the story of education reform against a background of struggle that should not be forgotten. It documents a unique period of time in Palestinian history and highlights the beginning of an education system in Palestinians’ hands. Moreover, this book presents real life stories from Palestinian schools and shows the real struggle over power and control in the education system in Palestine.

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14.50 €

Humans and Their Environment, Beyond the Nature/Culture Opposition

Humans and Their Environment, Beyond the Nature/Culture Opposition

Author(s): Claude Calame / Language(s): English

Keywords: environment; humanities; environmentalism; posthumanism

The modern concept of “nature” appeared during the 17th Century: nature as a mechanical object to be submitted to reason man. A long tradition refers to the concept of nature in the Greek phusis. It is referring to a dynamic process that engages in criticizing the modern paradigm of nature as opposed to culture.As it is, the principle of the domination and exploitation by humans of what we consider as nature is at the heart of the ideological, economic and financial models imposed by neoliberal capitalism. Based on the objective of growth, this model shapes and destroys human communities as well as the environment on which they rely and sustain.The climatic urgency as well as the limited capacity of the resources of the earth, require a transition towards an ecosocialism for another world. The anthropological confrontation with the Greek phusis invites to a break with capitalism based on a large scale and speedy use of technologies and with the only objective of financial gain. The result has been destructive productivism. Instead, we have to take into account the complexity of and interactions between human societies and their technical practices in their environment. The survival of one or the other is at stake. In sum, nature is culture.

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14.50 €

Middlemarsh: The Hopkins River, Kindred Wetlands and Remarkable People

Middlemarsh: The Hopkins River, Kindred Wetlands and Remarkable People

Author(s): Rod Giblett / Language(s): English

Keywords: Middlemarsh; Victoria; Australia; wetlands; Hopkins river; environmentalism

“One book leads to another; one book grows out of another; one book flows out of others. Flowing is a fitting figure for a book about a river, creeks, wetlands and water. The present volume grew out of a brief discussion of two paintings of wetlands in mid-western Victoria by the nineteenth-century colonial landscape painter Eugene von Guérard. This discussion was part of a chapter on wetlands in Australian painting and photography (Giblett 2020a). It was included in John Ryan’s and Li Chen’s edited collection Australian Wetland Cultures (Ryan and Chen, eds 2020). I also contributed a chapter to this volume on Aboriginal wetland cultures, their sacral water beings and their refraction in Rainbow Serpent anthropology and Rainbow Spirit theology (Giblett 2020e). I take up and develop this discussion in the present volume in relation to particular Aboriginal peoples and places in mid-western Victoria, their practices of wetland cultures and their stories about and images of them, including the Rainbow Serpent.“

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12.00 €

Women in a Global World, Edition III: Empowerment and Challenges

Women in a Global World, Edition III: Empowerment and Challenges

Author(s): / Language(s): English

Keywords: Gender; Society and Politics; Türkçe Seri; African Woman; Cameroon; Chinese Women; European Charter for Equality; Feminism; India; Male Dominance; politics; Post-Communist Albania; Sexual Harassment; women in politics; women studies; Zeynep Banu Dalaman

This book has been prepared as the third installment in the book series titled “Women in a Global World III.” All research articles that constitute this book are interdisciplinary and international comparative studies. Researchers from around the world presented their diverse perspectives on women-themed topics such as “Women’s Empowerment, Women’s Challenges in Society, Women and Literature.” The book provides a thought-provoking and informative account of the experiences and travails of women around the world. It serves as a reminder of the intrinsic value of women’s voices and stories, and advocates for their elevation to the forefront of contemporary social discourse.

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12.00 €

Women in a Globalizing World – IV: Empowerment and Challenges

Küreselleşen Dünyada Kadın – IV: Güçlenme ve Zorluklar

Author(s): / Language(s): Turkish

Keywords: Gender; Society and Politics; Türkçe Seri; Feminist Hareket; kadin; Kadının Yoksullaşması; Modern Kadın Meddah; Turkey; Türkiye’de Kadın İstihdamı; Zeynep Banu Dalaman; gender equality; gender equality plan; gender equality in higher education

The aim of this research is to discuss the key elements of the gender equality plan (GEP) development process in the universities and other research institutions, based on the experiences of the Gender Equality Plan preparation process at Yaşar University within the scope of the Horizon 2020 project titled “Linking Research and Innovation for Gender Equality (CALIPER)” from the perspective of the effects of the European Union financial supports on the institutional change process. The scope of the research includes the analysis process of the data obtained from the semi-structured interviews, focus groups and surveys conducted within the scope of internal and external current situation analysis, using qualitative and quantitative research methods. Through the research, main gaps in institutional processes, practices and procedures related to gender equality were identified under six key areas: human resources, institutional governance, research, teaching, institutional communication and gender-based harassment. The result of the research highlights the importance of evaluating the institutional factors and procedures with a multidimensional perspective in the planning and implementation of the institutional change process with respect to gender equality.

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0.00 €

Migration in Puglia

Il fenómeno migratorio in Puglia

Author(s): Michela C. Pellicani / Language(s): Italian

Keywords: migration; Italy; Puglia

"Non migrano i più deboli, non solcano i mari lasciando dietro di sé la Patria e la famiglia, i più pavidi, ma, nella grande generalità, coloro per i quali la vita è battaglia e l’animo è abbastanza forte per combatterla anche nelle più difficili condizioni."

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12.00 €

Alevis, Kurds and Turks with Its Historical Background

Tarihsel Arka Planı ile Alevilik Kürtler ve Türkler

Author(s): Ali Kemal Yıldırım / Language(s): Turkish

Keywords: Alevis; Kurds; Turks;

“Sivas’ın bir Kürt-Alevi köyünde dünyaya gelmekle birlikte, ‘’Alevi’’ ismiyle ilk kez Ankara’da tanıştım. Köyde iken biz, ‘’Kurmanc’’ yani Kürt idik. Genellikle ılımlı düzeyde dindar olan köyümüzde, bir tek dedem Şiiliğe yatkın bir dindarlığa sahipti.Yaşamıma Ankara’da devam edip sol düşüncelerle de tanışınca din hayatımızdan kayboldu. Bizim etik değerlerimizin çocuklukta şekillendiğinin farkına, bazı olumlu ve olumsuz tecrübeler neticesinde, sonraları varacaktım. 2 Temmuz 1993’de Madımak’da gerçekleştirilen katliam, bir çok kişi gibi beni de sarstı. Kendisini İslam içinde gören iki akım arasındaki büyük farklılık üzerinde düşünme, beni; din tarihi hakkında okumaya yöneltti. Yaptığım araştırmalar sırasında sadece Sünnü kesimde değil; Aleviler içerisinde de inancın anlamı ve tarihi hakkında ciddi doğmaların olduğuna şahit oldum. Bu kez, Aleviler içerisinde yaygınlaştırılan doğmalardan biri; Kürd’ün Alevisinin olmayacağı, diğeri ise, Aleviliğin ‘’ezelden’’ beri var olduğu üzerineydi.Bu çalışma; din ve toplum ilişkisi hakkında önemli kaynaklar taranarak hazırlandı. Bütün dinler gibi, peygamberleri Tanrı tarafından gönderildiğine inanılan dinler de, hayat içinde zamanla farklılaşmaktadır. Aynı inanca sahip değişik tabakalar aynı Rab’dan değişik şeyler beklemektedir. Öyle ise, inancın değişik kesimler arasında algılanışı da anlamlı hale gelmektedir. Bu çalışmayla, din ve inanç; değişen hayatın değişen siyasal aktörleri ile bağının ortaya konulma çabası ile anlaşılır kılınmaya çalışıldı. Başarı konusundaki değerlendirme okuyuculara aittir.”

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12.00 €

Print Media and Civil-Military Relations in Greece and Turkey

Print Media and Civil-Military Relations in Greece and Turkey

Author(s): Duygu Ozturk / Language(s): English

Keywords: International Relations; 1974; 1982; coup; Greece; media; military; Print media; Turkey; military takeover;

The media in Greece and Turkey have played a crucial role in the political communication in their countries. Along with their main functions of monitoring the policies of the government on behalf of the public and providing news, the media in these two countries also served as key actors producing meanings through interpretative journalism. This study analyzes how Greek and Turkish newspapers’ columnists interpreted and framed military takeovers in their countries after the takeovers had happened. Refuting arguments in the literature asserting that Greek columnists kept their silence during the military regime due to censorship, while there was strong and open support in Turkey among newspaper columnists for the 12 September coup and the subsequent rule, this study argues that the situations in both countries were much more complex than these studies have claimed. It shows that important similarities existed between Greek and Turkish officers’ approach to the media in their countries during their respective periods of rule. In addition, Greek and Turkish columnists shared both similarities and differences in their framings and interpretations of the military’s takeover in their countries and the subsequent interregna.

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