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Political Branding in Bulgaria

Политическият брандинг в България

Author(s): Georgi Lyubenov Manolov / Language(s): / Issue: 3/2015

Keywords: D78

The paper discusses the essence and some specifics of the political branding in the context of the structural scope of the political marketing. It outlines the definition of the political branding and formulates its main characteristics. The paper analyzes its models and their application in the social practice. It gives a characteristic of the similarities and differences between the categories “political brand”, “political image” and “political advertisement”.

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Crisis Influences between Developed and Developing Capital Markets – The Case of Central and Eastern European Countries

Author(s): Vladimir Tsenkov / Language(s): / Issue: 3/2015

Keywords: C32; G01; G14; G15

The study aims to trace the influence between developed and developing capital markets in the context of the Efficient Market Hypothesis, taking into account the global financial crisis of 2008. In the study are used seven indices, two are representing developed markets – the U.S. DJIA, the German DAX and the rest five – developing markets of Central and Eastern Europe (CEE) – Bulgarian SOFIX, Czech PXI, Hungarian BUX, Romanian BET and Russian RTS. Using daily returns from 2005 to 2012, we investigate the volatility co-movement between the U.S. and the German indexes on one side and the CEE indices on another. In order to do so we apply EGARCH model to market data deviated in three periods – Pre-crisis, Crisis and Post-Crisis. In terms of correlation CEE indices can be divided in two – Czech, Hungarian, Romanian and Russian, showing a high correlation with the German index, and Bulgarian SOFIX demonstrating greater synchronicity with the U.S. index. This observation is confirmed for the three periods of study. Examining the volatility co-movement we can point out that the Hungarian, the Czech and the Russian indexes are clearly showing a leading role for their dynamics by the German index, for all studied periods. The Romanian index is showing a hesitating reaction to the deterministic influence of DJIA and DAX. For the Bulgarian index if there is a significant external influence, it is always by the DJIA. Regarding the reaction to the market impulses and information efficiency Bulgarian and Romanian indexes are clearly distinguished from the other studied CEE indexes. They showed disposition for faster and more sensitive reaction to negative market impulses, typical for the Crisis Period, in contrast to a moderate incorporation of the positive market impulses specific to the Pre-crisis Period.

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Trade Liberalization, Economic Size and Macroeconomic Volatility: Empirical Evidence from Pakistan

Author(s): Nighat Bilgrami,Hira Mujahid,Shahista Alam / Language(s): / Issue: 3/2015

Keywords: E21; F41; F62; H59

The purpose of this paper is to investigate the link between trade liberalization, government size and the macroeconomic volatility in case of Pakistan. For this purpose, paper used time series data from 1967-2010 and employed co integration technique to find long run relationship. The results proposed that in long run trade liberalization and economic size create volatility in output. However consumption volatility is directly link with trade liberalization and government size. It is proposed that increase in trade liberalization and government size may reduce the investment volatility in long run. Furthermore error correction model suggested that in short run output volatility, trade liberalization, and economic size are negatively linked whereas government size directly linked with output, consumption and investment volatility in the short run.

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Some Aspects of Tax Stimulation the National Innovative System in Russian Federation

Author(s): Andrey Nechaev,Oksana Antipina / Language(s): / Issue: 3/2015

Keywords: H21

Purpose: the ultimate goal of the article is the consideration of the fundamental aspects of the National innovative system tax stimulation. Methods: in the article the method of the comparative analysis is used for the research of the tax stimulation tools in the innovative development worldwide. Results: the article proposes the system for the tax stimulation of the National innovative system (NIS). The system is provide the creation of the economic conditions which essentially increase the innovatively focused managing subjects activity. The system involves the use of the tax toolkit adjustment taking into account the reveal dependences between the indicators characterizing the human, production, financial, scientific and infrastructural potentials and various kinds of direct and indirect taxes. Conclusion: in conclusion presents general conclusions about the results of the study.

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LABOUR ANXIETY QUESTIONNAIRE (KLP II) – REVISED – THE CONSTRUCTION AND PSYCHOLOGICAL VALIDATION

KWESTIONARIUSZ LĘKU PORODOWEGO (KLP II) WERSJA ZREWIDOWANA – KONSTRUKCJA I WŁAŚCIWOŚCI PSYCHOMETRYCZNE

Author(s): Leszek Putyński,Mariusz Paciorek / Language(s): / Issue: 12/2008

Keywords: labour anxiety; measurement of labour anxiety

Self-report Labour Anxiety Questionnaire (KLP II) was developed to asses the level of labour anxiety in pregnant women. This short tool consists of 9 items, which include attitudes toward labour and fear of labour. The questionnaire was valided on 53 pregnant women. The results of the study indicate that the Labour Anxiety Questionnaire (KLP II) is reliable and valid method to identify pregnant women with high level of labour anxiety.

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CONCEPTION OF VISUAL ATTENTION

KONCEPCJA UWAGI WIZUALNEJ

Author(s): Jan Młodkowski / Language(s): / Issue: 12/2008

Keywords: attention; visual attention; visual imagery; saccadic eye movements; Perky’s effect; eidetic imagery

Accordnig to the general theory of attention the selective function creates the perceptive and cognitive fractions. Conversly the controlling function creates behavioural and immanent fractions. Particular connection with visual attention has the perceptive function. It as two types such as an exploratory attention and as a penetrative attention. Former guides the process of focusing areas of retina with an existing image onto the central area ranking them accordingly with their physical properties such as density, contrast, motion, etc. The penetrative attention constantly creates a program of an object’s identification comprised of memory imprints and current spacial relation between the observed object and the observing eye. The cognitive attention supports only processing of imagering. It doesn’t involve oculomotoric activity. The full text of the article explores as well relationships between visual attention and phenomenons of classic psychology: Perky’s effect, eidetic imagery and alternative figures and silhuettes.

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JOB ONEROUSNESS AND PSYCHOLOGICAL COSTS OF WORK. THE NEGATIVE ASPECTS OF FUNCTIONING IN THE ROLE OF ENTREPRENEURS

UCIĄŻLIWOŚĆ I PSYCHOLOGICZNE KOSZTY PRACY. NEGATYWNE ASPEKTY FUNKCJONOWANIA W ROLI WŁAŚCICIELA FIRMY

Author(s): Katarzyna Biegańska / Language(s): / Issue: 12/2008

Keywords: job onerousness; psychological costs of work

In the field of work psychology there are posed questions and solved problems which concern individual effectiveness and satisfaction in one's occupational activity. Job is many times related with onerousness, the size of which is modified by personal and situational determinants. The current article contains presentation of theoretical and empirical analyses regarding job onerousness characteristic for the situation of managing one's own enterprise. Two aspects of that onerousness have been distinguished: perceived onerousness (job onerousness perception) and onerousness experienced as psychological costs (psychological costs of work). Researches have been made to examine whether these aspects are modified by some other determinants (both personal and situational determinants have been included). The performed analyses have proved that perceived onerousness depends on temporary engagement in job and financial gratification, and psychological costs of work are determined by neuroticism mainly.

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