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Rhétorique de la Covid-19: analyse de trois cas de paroles « infectées »

Author(s): Aboubakar Gounougo / Language(s): French Issue: 38/2021

The irruption of Covid-19 in the public space has contributed to perverting or infecting speech and its commerce between social actors. By perversion or infection of speech, we mean this polemical discourse, bordering on belligerence, which confronts men, all troubled by the emerging pandemic. Speeches made in times of Covid-19 crisis are nihilistic in that they convey contempt, hatred, mistrust, suspicion or conspiracy, fear, etc. between men and nations. Three of these discourses summarize the genre here. These are the formula "the Chinese virus" of Donald Trump, the exchange between the doctors Jean-Paul Mira and Camille Cocht and the conference of the pan-Africanist leader Kemi Seba, about the vaccination against the Covid. The objective of this contribution is to analyze these three cases of socio-political discourse to highlight the conflict of their respective dialogisms.

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Communication on Social Media in the Covid-19 Vaccination Campaign in Romania

Author(s): Antonia Enache,Marina Luminiţa Militaru,Diana PANAIT-IONCICĂ / Language(s): English Issue: 38/2021

The present study analyses social media discourse in 2021, year two of the Covid-19 pandemic – more specifically, we are tackling appeals made by well-known personalities for people to get the vaccine. For the purpose of our research, we have selected four Romanian Facebook posts, two belonging to politicians in office, one to a young singer and the other one to a well-known actress. By looking into the ways in which these four personalities attempt to convince audiences to follow a certain course of action, we attempt to shed light on how their discourse is structured and how facts and emotion blend in order to convey a compelling message: get the vaccine so as to stop the spread of the lethal virus.

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Le discours électoral: entre transversalité et frontières génériques

Author(s): Amadou Ouattara Adou / Language(s): French Issue: 38/2021

The electoral speech appears as an asserted genre of political discourse with its own defining criteria. However there are speeches that are hardly part of an electoral context, but which carry relevant criteria of power conquest speeches. Our analysis of former Ivorian Prime Minister Amadou Gon Coulibaly’s speech on the occasion of the Gôh region’s day of tribute to President Alassane Ouattara is intended to challenge some defining features and thus, the generic boundaries of electoral discourse.

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“They’re killing us!” - Critical Discourse Analysis of Donald Trump’s Tweets

Author(s): Shaalan Najem Abdullah Shammari / Language(s): English Issue: 38/2021

This article focuses on the linguistic aspects of Trump’s political discourse, as reflected in some of his tweets targeted at specific countries, political groups and immigrants, posted on Twitter between 2015 and 2019. A qualitative research design, using a descriptive and interpretative analysis, has been applied in this study, which is part of a broader research on Trump’s discourse. The underlying theoretical framework is the one provided by Norman Fairclough's 3-dimensional model of discourse. The current study, thus, aims to critically explore both the main linguistic features present in the corpus analysed and the ideological aspects possibly associated with Trump’s selection of linguistic means. One of the underlying considerations in this research endeavour is that the ideological standpoint is a particularly important one, since presidential discourses are typically molded by their authors’ status and authority. It is hoped that this work will make a contribution to the field of Critical Discourse Analysis applied to political discourse, in the current period.

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Linguistic Creativity and Genre Characteristics in the Media Discourse

Author(s): Cosmina STROINEA / Language(s): English Issue: 38/2021

Changes in communication have been fueled by the evolution of the internet as a platform for interaction as well as by other technological advancements. Thus, the aim of the present study is to analyze the media discourse used within different genres in the online context. The hypothesis I started from is that depending on the author’s assumptions regarding the audience, there will be differences at various levels between genres (such as the stylistic level, the microstructure and macrostructure levels, and the morphological and syntactical levels). The analysis conducted might help researchers gain new perspectives on the changes that are taking place in the field of communication in the media.

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Le langage universel de la publicité

Author(s): Maria Ana Oprescu / Language(s): French Issue: 38/2021

Advertising seems to be the universal language of our age: its messages are understood by the recipient regardless of his mother tongue. The idea of an universal language is very old in European culture: Plato, Raymond Lulle, Athanasius Kircher, Leibniz, Descartes and Jonathan Swift explored this subject. Therefore, advertising, as a universal language, could seem to be the culmination of these multi-millennial efforts. However, this is not the case, because the universality of advertising is one-dimensional: its purpose is merely to make you buy. Therefore, advertising is only a partial solution to the problem of universal language.

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DEVOTIONAL DISCOURSE AND FEMALE AUTHORSHIP: FROM THE STEELE CIRCLE TO MARY WOLLSTONECRAFT

Author(s): Adina Ciugureanu / Language(s): English Issue: 2/2021

The article brings into discussion the case of a few exceptional women who wrote, published, and became popular in the Age of Reason as poets, critics, and activists. They were considered as Nonconformist because they belonged to the Baptist or Unitarian Church and did not follow the mainstream Church of England views. On the other hand, the end of the eighteenth century witnessed the rise of Romantic aesthetics and of a number of nature poets. The questions this article attempts to answer refer both to the influence of the Biblical discourse on a group of women’s literary and non-literary productions and to the way in which the emerging Romantic aesthetics also impacted their work. How did devotional poetry go along Romantic principles and feminist views? Anne Steele’s and Mary Steele’s poetry, Mary Scott’s and Mary Wollstonecraft’s feminist agenda will be highlighted in the analysis.

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La rhétorique de la congolité dans la publicité en RD Congo. Enjeux d’un discours de populisme nationaliste en Afrique francophone

Author(s): Jean-Claude MAPENDANO BYAMUNGU / Language(s): French Issue: 38/2021

The field of advertising is a melting pot of ideologies, that is, of both cultural and political identities. Today, these are built in and through social discourses specific to the contemporary context. In DR Congo, the instrumentation of the Congolese paradigm with a hint of sovereignty has increasingly become a constant in the advertising discourse. It is a media dynamic of expression of a certain autarky against Western and Sino-American economic imperialism, through the promotion of the local industry. It is deployed through the rhetoric of « Congolity » which is understood in terms of a catalyst for the issues of a discourse of nationalist populism in a country of French-speaking sub-Saharan Africa.

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L’image de l’homme dans la publicité télevisée roumaine

Author(s): Ruxandra Constantinescu-Ştefănel / Language(s): French Issue: 38/2021

This article presents the way man is described by Romanian television advertising and notes that men are stereotyped. Such stereotypes are compared to those in French television advertising and conclusions are drawn about similarities and differences. To this end, commercials on nine Romanian television channels are examined, in prime time, over a period of more than two months.

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“Wonder Boys” Book vs Movie Comparison: Do Wonder Boys Wander Through Joys?

Author(s): Teodora Leon / Language(s): English Issue: 1-2/2021

Comparisons between books and movies tend to instigate intense conversations. Adapting a film is no simple task, but contrasting the two products can also be an erratic process, regardless of how much one tries to gather all of their ideas together. A mere observation can bring about diverse opinions or daring suggestions on how readers / viewers would have portrayed a certain scene or a small but crucial detail. In the end, it comes down to the charm of taking on the active role of a “critic” and analyzing the choices that were made alongside possible alternatives. The respective article will talk about how the novel “Wonder Boys”, written by Michael Chabon, came to be interpreted in a different medium, as a comedy-drama film from 2000, directed by Curtis Hanson. “Wonder Boys” may be perceived as a world of freedom from various outlooks. In 1995, Chabon – already ahead of his time – produced a small universe in his novel, where his characters could express themselves candidly. In 2000, Hanson went from being a reader to an avid interpreter and creator of his own “Wonder Boys”. Up until today, fortunate people, who come across the book and the film, can spot the director’s ingenious approach, accompanied by his constant loyalty to the writer’s concepts. We are dealing with a piece of work which should be discussed more frequently in classrooms or university lectures, due to its representative teacher-student bonding, the twisted realistic world – in which troubled individuals can still become inspirations for others – and its quality to be replicated in such inventive ways.

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La renaissance des représentations sur la femme en Afrique contemporaine. De la posture victimaire à l’héroïne dans les productions discursives et artistiques en RD Congo

Author(s): Jean-Claude MAPENDANO BYAMUNGU,Gratien LUKOGHO VAGHENI / Language(s): French Issue: 38/2021

Africa is fundamentally a patriarchal society. And the social discourses circulating in this continent underline representations with very demeaning negative stereotypes towards the women. This is, indeed, a behavioral and linguistic credo that has long frozen women in a victimwood posture. Today, the situation is shifting towards a certain renewal of this a priori sexist collective imagination. The challenge is to build a heroine posture that now represents women as the pillar of Africa’s socio-economic development in the dynamics of contemporary sustainable development goals. Thus, this study analyzes through a diversified corpus which takes into account both paremic orality, literary production and ordinary discourse, the socio-discursive mechanisms of this discourse of societal issues in a rapidly changing RD Congo.

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Translation Practice – A Means for Enhancing Student Employability

Author(s): / Language(s): English Issue: 38/2021

Recent studies on employers’ expectations regarding the language skills of their employees, as well as the language-related tasks the latter are expected to perform, show that translation activities are essential for everyday business operations. With this in mind, the paper aims to explore the benefits of using translation activities in developing ESP learners’ language skills, as well as domain-specific knowledge, so as to meet the demands on the labour market. The case study describes the following steps: student exposure to minimal training in translation steps and strategies, classroom practice on excerpts from economic articles, home translations of full-length economic articles. Feedback exchange on classwork and homework points to the relevance of such activities embedded in Business English lessons: on the one hand, students increase their awareness of language and employability-related aspects; on the other hand, the teacher identifies best practice examples, apart from needs regarding remedial work.

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Plaidoyer pour la traduction de la poésie à l’École Normale Supérieure au Gabon

Author(s): Liliane Surprise OKOME ENGOUANG Ep. NZESSEU / Language(s): French Issue: 38/2021

In the educational world of Gabon, the poem is an accepted pedagogical support in the progress made by the National Pedagogical Institute. But in the three foreign language departments of the Ecole Normale Supérieure in general and in the Spanish Department in particular, the lack of translation of poetry as an educational activity is a fact which, until today, weakens the training and hence, the students-teachers leaving and in class situation. This essay, which focuses on interpretative, literary and linguistic theories, aims to understand the reasons behind this deficient situation, but above all to propose an exploitation of the poem A Dorila of Juan Meléndez Valdés. Il will be a question of exposing the path that leads to the translation of a Spanish poem and implicitly to highlight the contribution of this activity in the leaners.

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Notes de lecture sur Les sciences du langage et la question de l’interprétation (aujourd’hui), Éditions Lambert-Lucas, 2018, 258 pp.

Author(s): Janetta-Daniela BĂRĂITARU / Language(s): French Issue: 38/2021

This article is a proposal for reading the book « Les sciences du langage et la question de l’interprétation (aujourd’hui) »

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Experimentul în Dramaturgia Din Secolul Al XX-Lea

Author(s): Emilia Taraburca / Language(s): Romanian Issue: 1-2/2020

From Antiquity to the end of nineteenth century, the art of scenic representation, theoretically motivated still by Aristotle in Poetics, has not registered major changes. In twentieth century there is a revolution that seems to try to recover everything that has not been achieved in over two thousand years. The most obvious are the experiments of modernists, whose innovations refer not only to the modification of the content structure and to the characters reconfiguration, but also to the entire directorial conception.The article researches: - the innovative character of the Dadaist shows recepted by the contemporaries as true public scandals with the aim of discrediting by means of parody traditional dramatic representations, - the scenic experiments of surrealism, the theater of cruelty, which through the ritual of violence and cruelty has pursued to renounce any moral obligations and arguments in order to awaken man from emotional hibernation and to discover mystical and metaphysical surreality, - the Theater of Absurd that brought the techniques of artistic experiments to the maximum degree of deconstruction, in the tragic farces simulating an anti-world populated with antiheroes. The experiment in the dramaturgy of twentieth century has also targeted the traditional one. In this context, epic theater is researched, which, announcing itself as non-aristotelian and experimental and aiming to create a synthesis art that will determine the spectator to think and take attitude, inclusively by means of the "effect of detachment", has been also included into the tendency of drama reform.

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Jubileu Dabijian : O Jumătate de Veac de Poezie!

Author(s): Liviu Chiscop / Language(s): Romanian Issue: 1-2/2020

Dabija, Nicolae. Reparatorul de vise. Antologie de versuri, Chișinău: Editura „Cartier”, 2016. 256 p.

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Transformative Voyages: The Boat and the Ship in Ursula K. Le Guin’s Earthsea Cycle

Author(s): Gabriela Debita / Language(s): English Issue: 11/2021

In her Earthsea cycle, Ursula K. Le Guin explores the finer nuances of itinerant heterotopias and the transitions and transformations they enable. Drawing mostly on Michel Foucault’s heterotopia of the boat/ship, but also on Margaret Cohen’s chronotope of the ship, this paper distinguishes between these two variations in Le Guin’s series. The fragile boats in which the young wizard Ged crosses the world of Earthsea and his own tormented mindscapes, in search of the shadow born of his reckless mishandling of magic, is a metaphor for the self, and the voyage is one of self-discovery and of passing from adolescence to maturity. By contrast, the majestic ship in which King Lebannen and his companions sail to parlay with the dragons represents a microcosm of Earthsea’s cultures and a union of previously disparate elements: a coming together which foreshadows the subsequent healing of an ancient rift. Thus, the different uses of the same heterotopic space in the first and last book of the series point to a shift in Le Guin’s focus, from the personal to the political, from magic to secular power, and from knowledge of the self to knowledge of the world.

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Intertextuality and Spatiotemporal Agency in Butor’s La Modification

Author(s): Erfan Fatehi / Language(s): English Issue: 11/2021

Michel Butor’s body of work has always defied the classic literary classification, which is the main reason why he is often, against his own accord, associated with the Nouveau Roman movement. His magnum opus, La Modification (1957) is the epitome of the time-space collateral where the linear time is deconstructed and is led towards being spatial. This paper intends to analyse the spatial and temporal semiotic world that the author creates by mean of intertexts and workings of time and memory, and therefore provides a better understanding of the work. Intertextuality is the main meaning making mechanism that Butor relies upon and the takeaway from this study, thus, can be summarized in a six-pronged model with regard to the references made to art and architecture in Paris and Rome throughout the novel. Time in the narrative of the work starts with the looming clock in the train station and slowly transforms from linear to a multi-layered form. Butor tamers with the concept of time, which only develops within the central character’s mind, throughout the novel with the technique of time-montage. Considering which, the eidetic image of time in the novel is investigated in this study and the eleven strata of time which the narration of the work is constructed on is enumerated.

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Shakespeare in the Box: Gregory Doran’s Hamlet (2009)

Author(s): Ana-Maria Iftimie / Language(s): English Issue: 11/2021

A constant in the history of film since its inception, William Shakespeare’s Hamlet, Prince of Denmark has been delivered to filmgoers throughout the twentieth and the twenty-first centuries in various adaptation schemata of the three versions of the text available for free interpretation and reprocessing. While Laurence Olivier’s, Franco Zeffirelli’s and Kenneth Branagh’s acclaimed ‘multimodal rewritings’ seem to have acquired critical consensus, tens of other Hamlet films are launched regularly, placing the young Dane’s tragedy in the most unexpected settings or periods of time. A telling example is Gregory Doran’s 2009 filmed theatrical performance, which places Elsinore in a modern-day British society under constant surveillance, probably with a view to transposing the old Elizabethan habits of espionage and control of the population in a manner both accessible and relatable to the contemporary viewer. This paper contends that, by using surveillance devices, such as CCTV or hand-held cameras, and by redesigning King Hamlet’s ghost as the ultimate embodiment of the watchful eye of the (divine?) authority, the film brings to the fore the timelessness of the Shakespearean themes.

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Wooden Language - a Contemporary Tool in Political and Advertising Communication

Author(s): Daniela Cătău-Vereș / Language(s): English Issue: 2/2021

Appeared with the totalitarian ideology, the wooden language remains a linguistic phenomenon frequently used in contemporary discourse. Used in contemporary thought circles, by advertisers, by communication agencies, by the media, by politicians, by polling institutes, etc., the wooden language pejoratively qualifies the discourse that contains it, provided that its specific structures be decrypted, as well as the intention of the issuer who wants to give the impression of authenticity, credibility and transparency. The issue of the use of wooden language in discourse presupposes a complex and transdisciplinary decryption process, which goes first through the identification of the means and procedures of realization, then through the identification of the functions that these linguistic structures hold at the level of discourse.

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